We Help Promo Distributors Get More (Top) Leads From The Internet

…by Strategically Developing a Powerful Online Presence. We work with small distributor businesses who need a marketing plan, established businesses who are rebranding, or distributors looking for a reliable marketing company to outsource their marketing initiatives.

Founded in 2007, Action Marketing Co. has been providing small and medium sized businesses comprehensive marketing services, with a strategy before tactics approach,  that has helped our clients achieve their business growth goals.  Our skilled team brings extensive experience in direct response marketing, branding, copy writing, web development, SEO, social media, and paid advertising. Everything we do is proven to work, and we have our clients’ results to prove it.

Mission

To help as many distributors as possible get their online marketing right.

So they can attract many more of the right leads leads from the internet, sell more to existing clients, and get more referrals.

Philosophy

Our Success is Measured by Our Clients Success.

Principals: Take our clients results very seriously. Be strategic and intentional.  Be on top of technology evolution, test new things. Aways be looking for ways to improve. Be resourceful. Don’t take ourselves too seriously and always be looking for reasons to laugh.


Gloria Lafont

GL full bodyAs owner of Action Marketing Co, I direct the day to day operations of the company and also look at strategic opportunities to grow and innovate. I believe the key to success is surrounding myself with talented people that are smarter than me, who share my vision of being the best at what they do, while enjoying themselves in the process.

My Story

I started in the field of marketing nearly 30 years ago, in a small direct mail firm that handled the data processing and fulfillment for clients who sold through mail order. Since then I’ve worked in different facets of marketing over the years, and back in 2007 I became a promotional distributor. I knew the industry from the buyer’s perspective, I was well versed on the use of promotional products, artwork formats and printing methods; plus I loved the creative contribution I could make to clients.

Once open for business, I immediately contacted everyone I knew to let them know about my new business, joined the Chamber, networked furiously, and also worked on creating a distinct brand for my new business, including developing a custom website I constantly optimized. Out of all my marketing efforts my website was, by far, the most effective in bringing in top clients, with 90% of my business coming through it.

At the same time, I continued working with small business clients who needed strategic digital services, and over time I’ve assembled a great team of very skilled professionals in design, programming and writing.  I realized my passion is helping small businesses succeed and I know how to do it.  I started coaching distributors informally, and it eventually became clear to me that I can be very helpful to them and I can make a great impact on their businesses growth, and that’s how it all came together.

On personal note, I love spending time with my children, I’m an hopeless arts and culture enthusiast, I adore the sea, and support, as much as I can, charitable organizations that do good things for the arts, education, and the environment.

 

 

Workshops and Presentations

GL AAUW Seminar

Action’s marketing workshops and presentations are specific to the promotional products distributor, to help them in growing their online presence so they can attract top clients who are searching online.

For workshop outlines please send an email clicking here

Program 2016

Online Marketing 101 for Promo Distributors
1 hr workshop that covers what works for promotional distributors, and how to get their online marketing right. Attendees will gain clarity on the 3 things they need to focus on to build a strong online presence, without frustration, confusion and tech overwhelm.

Lunch & Learn – Search, Content and Social: What it Means To Distributors
1 hr presentation that addresses the main business drivers in today’s digital world, the opportunities that have opened up for promo distributors, and how they can make the most of them.

 

 

 

Team

We believe that it’s the people that make the difference in any working relationship. We have assembled a team of professionals with the right mix of industry background, technical expertise, creativity and interpersonal skills. Each of our team members are very skilled and talented in their own particular specialty. We work together with our client’s success as our common goal, and we also like having fun together and supporting our community.

Community

We support our local community in every way we can. We have donated websites to a few small charities of them over the years, are always collecting usable items for the Veterans, attending charitable functions, and contributing to school’s awareness and prevention activities.

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