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LET’S START WITH YOUR BRAND STRATEGY

You Are a Rock Star:  ACTION Will Help You Uncover It.

You don’t want to be all things to all people. But differentiating and standing out requires guts. Being preferred by some means being disliked by others.

Let’s Identify Your Mojo So You Can Own It

The discovery of your secret sauce is a liberating, mind clearing process. It will have you thinking about your brand in new ways. Your mojo is a combination of your knowledge, experience, and the reason you’re in business, plus what you stand for – and against – ingrained within.

How It Works

– We start with a questionnaire that will get you thinking about your brand, your goals, and your business model.  

– We do SWOT analysis, and an evaluation of your online presence and current positioning.

– We create a full target audience profile of your top segment.

– We do a 1.5-2 hour brand intensive interview.  We go over your objectives, what makes you different, our findings, and discuss how to get to point B.

Your Brand Strategy

By the end of your BRAND IMMERSION, you will know what your points of differentiation are, your kick-butt value proposition, and how to pitch it to compel people to engage and do business with you.

Includes a 2-3 page brief that identifies your kick-but brand opportunity, your core marketing message, and the plan of action to move your business forward.