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What is a Sales Funnel and Why Your Promo Business Needs One

What is a Sales Funnel and Why Your Promo Business Needs One

by Gloria Lafont | Jul 3, 2026 | Prospecting

Most distributors rely on referrals and word of mouth to bring in new clients, sometimes supplementing that with outreach like cold email or cold calling. These efforts work, no question, but often times, distributors don’t have much of a sales system, so...
HubSpot vs. Zoho One vs. GoHighLevel: What’s The Best CRM For Promo Distrubutors?

HubSpot vs. Zoho One vs. GoHighLevel: What’s The Best CRM For Promo Distrubutors?

by Gloria Lafont | Nov 21, 2025 | Prospecting

A side-by-side comparison of the most popular CRM and Marketing systems for promotional products distributors. “What’s the best CRM?” is a frequent question in the promotional products distributor community. With so many options, including industry-specific software...
The Mid-Year Reset: Plan Now, Profit Later, Finish Strong

The Mid-Year Reset: Plan Now, Profit Later, Finish Strong

by Gloria Lafont | Aug 10, 2025 | Strategy

Chances are you already have a database of prospects and clients, dormant and active, with budgets for Q4’s marketing events, HR programs, and business gifts. Be prepared to leverage that potential with effective systems and a strategic plan. In this webinar,...
How to Create a Marketing Calendar For Your Promo Business

How to Create a Marketing Calendar For Your Promo Business

by Gloria Lafont | Oct 4, 2024 | Free Resources

If you have trouble staying consistent on social media, coming up with ideas for blog posts and newsletters, or have great ideas that never come to life, this video is for you. In this video, I’ll walk you through the system we use in our business, step by step....
6 Simple Tactics To Generate More Leads In The New Year

6 Simple Tactics To Generate More Leads In The New Year

by Gloria Lafont | Dec 30, 2023 | Strategy

Where do you get your leads? If you are like most distributors, your leads come mostly from networking and referrals. While those channels are important, if you have ambitious revenue goals for the year, these sources are unlikely to produce enough qualified leads to...
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