The Pros and Cons of Specializing in The Promo Business
Do you specialize in a particular market? This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up. This is also a question I ask our distributor clients when we first start working together. Most feel...
Do More With Social Media in 2020
Social media has leveled the playing field for small business owners, distributors included. It gives us an amazing opportunity to multiply interactions with the people that are most important for your business. Learn how to use social media to grow your business.
10 Marketing Misconceptions
As the internet has reached a state of maturity, every distributor must have an online presence to be in the game. It’s a fact that distributor companies that invest in developing their brand online experience sustained growth, and I’m not referring to...
Marketing Lessons From a Day at The Beach
I’ve always been fascinated by airplane banners. There is no way you can miss them unless you are asleep. Living in South Florida it’s not unusual to see these banners airplanes flying along the shoreline. Especially during holidays such as this past Memorial Day...