Social media has leveled the playing field for small business owners, distributors included. It gives us an amazing opportunity to multiply interactions with the people that are most important for your business. Learn how to use social media to grow your business.
Content marketing has become somewhat of a buzzword. In an effort to jump on board, many distributors are publishing content but not seeing the results they were hoping for. Good content speaks to your target audience about things they want to know as it relates to the products and services that you provide. It communicates your knowledge and expertise. It has educational value and it’s not a sales pitch.