10 Marketing Misconceptions

10 Marketing Misconceptions

As the internet has reached a state of maturity, every distributor must have an online presence to be in the game.  It’s a fact that distributor companies that invest in developing their brand online experience sustained growth, and I’m not referring to...
How To Create Content That Generates Sales

How To Create Content That Generates Sales

Content marketing has become somewhat of a buzzword. In an effort to jump on board, many distributors are publishing content but not seeing the results they were hoping for. Good content speaks to your target audience about things they want to know as it relates to the products and services that you provide. It communicates your knowledge and expertise. It has educational value and it’s not a sales pitch.