Social media has leveled the playing field for small business owners, distributors included. It gives us an amazing opportunity to multiply interactions with the people that are most important for your business. Learn how to use social media to grow your business.
Content marketing has become somewhat of a buzzword. In an effort to jump on board, many distributors are publishing content but not seeing the results they were hoping for. Good content speaks to your target audience about things they want to know as it relates to the products and services that you provide. It communicates your knowledge and expertise. It has educational value and it’s not a sales pitch.
In today’s connected world, everything happens on social media. Your clients are educated and savvy. They like to do their own research and check out providers on their own time, in order to make informed buying decisions. All online. You MUST be in right in the middle of all that. Here is a plan to get it done this summer.