The majority of promotional products buyers begin their quest for a new provider by conducting an online search. If your company isn’t appearing on the first page of Google’s search results, you are losing sales. In this industry, when people are searching, more often than not, they are pretty much ready to buy. When they search is because they either have an immediate need, such as an event in the near future, or an internal program requirement.
Consequently, in order to leverage these ready-to-buy prospects, you need to appear on the first page of search results, where more than 80% of the clicks take place. You need to be THE ONE who provides the information buyers are typing on their browsers.
What are buyers searching for? Buyers want merchandise ideas, tips on selecting products, ideas on how to fit the products in to the activities, information about the quality of logo reproduction, product comparisons, reviews, etc.
In a nutshell, you need to be found and provide the information buyers are looking for. This is how you reach new potential clients everyday. That’s why getting your online marketing right is critical for sustained business growth.
The way digital marketing works is by reverse-engineering your prospects buying cycle. So your website gets discovered more often, and your business becomes known, liked, and trusted.
There are important technical SEO factors that come into play. Additionally, an effective strategy must also include a killer website built for conversions, publishing relevant content regularly, and tracking the performance of your marketing efforts.
If you would like to know how an online marketing system can help you grow your business please contact us here. We’d love to hear from you and see how we can help.