What Works In Digital Marketing

For The Promotional Products Business
Branding   l   DIGITAL   l   SEO   l   Social Media   l   Content   l   Advertising

How To Create Content That Generates Sales in Your Promo Business

Content marketing has become somewhat of a buzzword. In an effort to jump on board, many distributors are publishing content but not seeing the results they were hoping for. Good content speaks to your target audience about things they want to know as it relates to the products and services that you provide. It communicates your knowledge and expertise. It has educational value and it’s not a sales pitch.

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Action Marketing Among the Top Web Design Firms In Florida

We are thrilled to be recognized as a top Florida Web Design Agency on DesignRush. It is a great honor to be selected as one of the 25 top companies in our field by such a prestigious organization as DesigRush.  It’s the validation of focusing on excellence, and the...

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5 Trends That Will Define Promo Business Marketing in 2019

The online space is under constant change and the promotional products marketplace continues to transition to new ways of doing business. In today’s multichannel world, marketing is not a linear process.  The web and E-commerce have put the customer in the driver’s...

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The 8 Biggest Graphic Design Trends For 2019

Graphic design is an intrinsic part of branding, and it’s in continuous motion. As a branding expert, your clients expect you to be at the forefront of design trends and how they influence the promo industry. It will help you make better recommendations to your...

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What is The Right Blogging Platform For My Promo Business?

Your Questions Answered: Is it ok to post your content on your template site?     Some of you are looking for ways to either do more of it or get started with it. I've gotten questions from you about the best way to go about it when you don't have a WordPress website...

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10 Steps To a Killer Prospecting System

Getting a steady flow of new clients is vital if your goal is to grow your business. This is easier to achieve if you have a systematic prospecting method that not only gives you a repeatable process, but also allows you to easily train others when you’re ready to delegate while having control of your pipeline.

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Three Ways To Up Your Social Media Game This Summer

In today’s connected world, everything happens on social media. Your clients are educated and savvy. They like to do their own research and check out providers on their own time, in order to make informed buying decisions. All online. You MUST be in right in the middle of all that. Here is a plan to get it done this summer.

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How To Improve Your SEO Rankings: The Basics

Search Engine Optimization is a common concern among promo distributors for good reason. Google search has become a major part of the buying process. Being found when potential clients are searching online is critical to sustained business growth. But SEO remains...

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GDPR Compliance And Your promo Site: What You Need To Know

I'm sure you have heard about the new GDPR (General Data Protection Regulation) coming into play May 25th, 2018. These regulations are not necessarily new, but they have been enhanced to have a wider scope and more substantial fines.  In a nutshell, the point is to...

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HTTPS, SSL Certificates, And Your Promo Website. What You Need To Know

If you have not implemented encryption on your website yet, the time is now. You can’t afford to snooze on this one. Learn all the facts so you choose the right option for your business. You must evaluate your options, and if you are not sure, ask an unbias expert, not a provider who’s out to sell you their solution.

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Social Media and Your Promo eCommerce Store

E-commerce in the promotional products world is no longer only for the big industry outlets. At the very least, offering this functionality to your clients can be a determining factor for client retention and acquisition. If you have taken your business in this...

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