The Must-Know Digital Marketing Information For Distributors

What Works in The Promotional Products Business

Perform a Mid-Year Marketing Review of Your Distributor Business

Summer is here! This time of the year things typically slow down somewhat with many of our clients taking vacations, so it’s a good time for us to take some -well deserved- time off to rest and recharge. Considering we are almost halfway through the year it’s also a...

Action On The Top 20 Digital Marketing Agencies in Our Area

Winning an award when you least expected is a wonderful surprise. We are honored to have been selected as one of the Top 20 Digital Marketing Agencies in our area. This is a recognition awarded by Expertise, an organization whose goal is to connect the best local...

How To Create A Value Proposition For Your Distributor Business

When a prospect finds your website you have about 5 seconds to give them a reason to consider working with you. They arrived at your site because they are evaluating providers, so you want to be a strong contender. Therefore, your offering has to stand out in this...

What is Retargeting and How It Can Help Your Distributor Business

Chances are you have noticed those ads that seem to be following you around the net and/or on Facebook. They start to magically appear shortly after you've visited the advertiser's website. You are being retargeted.   When you visited the advertiser's website your...

Why Analytics Are Key And What To Track

An important part of your marketing is regularly evaluating how your efforts are performing, what’s working and what isn’t it. Marketing analytics are easy to implement and will give you a better understanding of your marketing performance will also help in setting realistic goals.

The New LinkedIn Ultimate Cheat Sheet – Infographic

LinkedIn is the largest social network for professionals and a prime space for promotional products distributors to become known, liked and trusted. If you have been using the platform for a while, you've noticed the changes after it’s major overhaul. From a brand new...

The Role of Social Media in Content Marketing

Image courtesy of Freevectors.com Many distributors will admit to the fact that they “don’t do” social media. They don’t have time for it, have no inclination, nor see the point of it.  If social media is not your thing, and you are not willing to make the effort to...

How To Create Content That Really Generates Leads

Content marketing has become somewhat of a buzzword, although the concept has been the center of good marketing way before the digital age. There are many definitions, and the common thread is that content has educational value and it’s not advertising. To be...

The 2017 Social Media Image Sizes Guide Cheatsheet

Social media is here to stay. The need for a strong presence can no longer be ignored, and it will continue to increase in 2017. While you don't need to be on every single social platform out there, you do need your business to be well represented one on the ones you...

19 Facebook Post Ideas For Your Distributor Business

One of the questions I most frequently get about Facebook is what to post. The purpose of your Facebook page is to build relationships with your clients and prospects. The most engaging pages publish a mix of content that educates, entertains, or adds value to your...

How To Improve Your SEO Rankings: The Basics

Search Engine Optimization is a common concern among promo distributors for good reason. Google search has become a major part of the buying process. Being found when potential clients are searching online is critical to sustained business growth. But SEO remains...

The Best Way To Reach Potential Clients

The majority of promotional products buyers begin their quest for a new provider by conducting an online search. If your company isn't appearing on the first page of Google's search results, you are losing sales. In this industry,  when people are searching, more...

Is Your Promo Business Website Built for Conversions?

When you need information of any kind, you grab the device you have at hand and do a quick google search. Your potential clients do exactly the same when looking for a provider exactly like you. That's why your website is your most valuable marketing asset.  It's your...

The Potential of Social Media for B2B in 2016 – [INFOGRAPHIC]

Few promo distributors are using Social Media effectively to drive business growth. Let's face it: Social Media is here to stay. Everyone's on it, including your clients. That's why you have to be there, you really can't afford to ignore it. B2C businesses quickly...

6 Steps To Facebook Ads That Sell

Considering it has been around less than 10 years, with 1.4 billion users, it just seems like Facebook has taken over.  We started advertising on Facebook two + years ago, and have seen outstanding ROI for both clients and our business. We have also seen how it has...

Social Media Image Sizes for 2016: Reference Cheat Sheet

As a promotional products distributor, you are in the branding business. Whether you realize it or not, your social media visuals tell the world what your take on branding is.  You really can't afford to have low quality, mediocre visuals because that's how your...

2016 Industry Sales Report: Small Distributors Beware

The latest State of the Industry results show the promotional products industry remains strong.  It means that branded merchandise has proven it's value in the marketing mix. It proves that they stand the test of time when most traditional mediums have suffered in...

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