What Works In Digital Marketing

For The Promotional Products Business
Rebuilding Your Business? Consider Networking

Rebuilding Your Business? Consider Networking

I've talked with many established distributors who've been hit really hard by the pandemic. Especially for those who did well before, this can be disheartening to say the least. If that's you, and you're facing having to start over, I believe networking can be very...

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The Real ROI of Social Media For Distributors

The Real ROI of Social Media For Distributors

Many distributors tend to question the value of social media, thinking it’s too much effort for too little to no return. ROI seems to be the default, catch-all question distributors have when it comes to social media looking to measure the results in a straight-line...

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6 Ways To Boost SEO in Your E-Commerce Website

6 Ways To Boost SEO in Your E-Commerce Website

In today’s digital world everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically...

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5 Ways to Step Up Your Distributor Social Media Marketing

5 Ways to Step Up Your Distributor Social Media Marketing

With people spending so much time on social media, your social business pages could become your best marketing channels in the post-pandemic world. This is not as hard to achieve as you might think. By being intentional with your approach and committing a couple of...

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Highlights of Skucon 2021

Highlights of Skucon 2021

January is a traditionally intensive month of learning, networking, and inspiration in the promo world. This year is no different except for the virtual setting. As usual, the first event of the year is skucon, an industry conference hosted by Commosnku. I was...

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Workshop: Ensure Success in 2021 With A Simple Action Plan

Workshop: Ensure Success in 2021 With A Simple Action Plan

What are your 2021 business goals? Have you mapped out your business, financial and marketing plans to achieve them? Have you determined... What is your revenue target? How much is that monthly? What type of clients will be the most profitable? What do you need your...

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Three Drivers of Change In The Promotional Products Business

Three Drivers of Change In The Promotional Products Business

The digital  transformation has reshaped every industry and every aspect of our everyday lives.  While it has been a gradual process over the years, the pandemic accelerated technology adoption, changing the way nearly every industry operates almost overnight, so they...

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Who’s Buying Promotional Products Right Now?

Who’s Buying Promotional Products Right Now?

Sales are down but right at this very moment, there are plenty of people looking to buy promotional products. Where are they? They are searching on Google. If your company is not on Google, chances are potential clients will never find you. If you want to be seen by...

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