What Works In Digital Marketing

For The Promotional Products Business
Highlights of Skucon 2021

Highlights of Skucon 2021

January is a traditionally intensive month of learning, networking, and inspiration in the promo world. This year is no different except for the virtual setting. As usual, the first event of the year is skucon, an industry conference hosted by Commosnku. I was...

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Who’s Buying Promotional Products Right Now?

Who’s Buying Promotional Products Right Now?

Sales are down but right at this very moment, there are plenty of people looking to buy promotional products. Where are they? They are searching on Google. If your company is not on Google, chances are potential clients will never find you. If you want to be seen by...

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10 Steps To a Killer Prospecting System

10 Steps To a Killer Prospecting System

Getting a steady flow of new clients is vital if your goal is to grow your business. This is easier to achieve if you have a systematic prospecting method that not only gives you a repeatable process, but also allows you to easily train others when you’re ready to delegate while having control of your pipeline.

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The New Business Normal

The New Business Normal

Business activity is coming back as most regions have started to reopen.  We see an increase in website traffic for our distributor clients and orders have started to come in for products other than PPE products. But we’re far from "a new normal". The pandemic is not...

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Preparing Your Promo Business For The New Landscape

Preparing Your Promo Business For The New Landscape

The Promo Industry Has Been Undergoing a Transformation Process That's Being Propelled By The Pandemic. Time To Get Your Business Ready. As we're getting ready to go back to work, it's hard to picture what it will be like once things open up again. But it is safe to...

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Is Your Blog Not Getting You Sales?

Is Your Blog Not Getting You Sales?

Blogging as part of a content strategy has proven to be one of the most effective digital marketing methods. Done right, it helps to get found, generate leads, and convert potential clients to the next stage of your sales funnel. However, plenty of distributor blogs...

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The Pros and Cons of Specializing in The Promo Business

The Pros and Cons of Specializing in The Promo Business

Do you specialize in a particular market?  This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up.  This is also a question I ask our distributor clients when we first start working together....

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Do More With Social Media in 2020

Do More With Social Media in 2020

Social media has leveled the playing field for small business owners, distributors included. It gives us an amazing opportunity to multiply interactions with the people that are most important for your business.  Learn how to use social media to grow your business.

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