What Works In Digital Marketing
For The Promotional Products BusinessBranding I SEO I Social Media I Content I Advertising
Highlights of Skucon 2021
January is a traditionally intensive month of learning, networking, and inspiration in the promo world. This year is no different except for the virtual setting. As usual, the first event of the year is skucon, an industry conference hosted by Commosnku. I was...
Workshop: Ensure Success in 2021 With A Simple Action Plan
What are your 2021 business goals? Have you mapped out your business, financial and marketing plans to achieve them? Have you determined... What is your revenue target? How much is that monthly? What type of clients will be the most profitable? What do you need your...
Three Drivers of Change In The Promotional Products Business
The digital transformation has reshaped every industry and every aspect of our everyday lives. While it has been a gradual process over the years, the pandemic accelerated technology adoption, changing the way nearly every industry operates almost overnight, so they...
Who’s Buying Promotional Products Right Now?
Sales are down but right at this very moment, there are plenty of people looking to buy promotional products. Where are they? They are searching on Google. If your company is not on Google, chances are potential clients will never find you. If you want to be seen by...
Action Marketing Named One Of The Top eCommerce and Shopify Web Developers Of 2020
The year 2020 is full of surprises and we are proud and honored to announce that Action Marketing Co. has been named one of the top eCommerce Development Companies as well as top Shopify Developers in 2020 by DesignRush. We specialize in premium marketing services...
How to Create Content That Drives Sales in Your Distributor Business
CLICK HERE TO REGISTER NOW Have you ever heard the phrase, “content is king”? It's true. Content is at the core of successful marketing. But not just any content. The wrong one will add to the noise. The right kind connects with the right audience and provides value...
10 Steps To a Killer Prospecting System
Getting a steady flow of new clients is vital if your goal is to grow your business. This is easier to achieve if you have a systematic prospecting method that not only gives you a repeatable process, but also allows you to easily train others when you’re ready to delegate while having control of your pipeline.
8 Ways To Boost Blog Traffic Promoting Your Posts on Facebook
Content production takes a great deal of time and effort, and you want it to reach as many of your potential clients as possible. Promoting your content on social media is a critical part of an effective digital marketing strategy, including on Facebook, even in the...
Marketing Your Promo Business in the New Landscape – New Webinar
We are excited to present our new webinar, Marketing Your Promo Business in the New Landscape, to the Regional Associations Members that are a part of the Wild Wednesday Webinars hosted by MIPPA. Our industry has been undergoing a transformation from analog to...
The New Business Normal
Business activity is coming back as most regions have started to reopen. We see an increase in website traffic for our distributor clients and orders have started to come in for products other than PPE products. But we’re far from "a new normal". The pandemic is not...
Candid Conversations with Adrienne Barker Interviews Gloria Lafont
I'm honored to have been a guest in Adrienne Barker's super successful unscripted interview series, something she started shortly after the national Stay at Home orders. Adrienne is an experienced distributor in Daytona, Florida, who recently joined Halo Branded...
Preparing Your Promo Business For The New Landscape
The Promo Industry Has Been Undergoing a Transformation Process That's Being Propelled By The Pandemic. Time To Get Your Business Ready. As we're getting ready to go back to work, it's hard to picture what it will be like once things open up again. But it is safe to...
How to Navigate Your Promo Business Through the Coronavirus Crisis
How to Create a Business Continuity Plan For Your Promo Business We are in an unprecedented time with the Coronavirus (COVID-19) pandemic affecting each and every one of our lives and our businesses, all across the nation.Many distributors are afraid of the impact...
Is Your Blog Not Getting You Sales?
Blogging as part of a content strategy has proven to be one of the most effective digital marketing methods. Done right, it helps to get found, generate leads, and convert potential clients to the next stage of your sales funnel. However, plenty of distributor blogs...
The Pros and Cons of Specializing in The Promo Business
Do you specialize in a particular market? This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up. This is also a question I ask our distributor clients when we first start working together....
Do More With Social Media in 2020
Social media has leveled the playing field for small business owners, distributors included. It gives us an amazing opportunity to multiply interactions with the people that are most important for your business. Learn how to use social media to grow your business.