What Works In Digital Marketing
For The Promotional Products BusinessBranding I SEO I Social Media I Content I Advertising
How To Increase Conversions In Your Existing Distributor Website
Getting people to your website is a challenge in and of itself, getting them to take action and convert to a prospect is a whole other story. Potential clients might come to your site from many sources. If you are investing on SEO, your biggest source will be Google...
How To Conduct a Mid-Year Review of Your Business – And Why You Need One
The first week of August we dedicate a few hours, here at ACTION, to do a 6 month business review. The purpose is to take a close look at our business, where we are and what we need to do to hit our revenue goals for the year. I must admit, this is not necessarily fun...
Opportunities in The Current Market Despite Uncertainty
To say the current market situation is unstable is an understatement. Businesses started opening and planning their events, corporations want employees back to the office, every business seems to be understaffed, vaccination controversy, serious supply chain issues,...
LinkedIn Company Pages: Why Your Promo Business Needs One
Out of all the social media platforms, LinkedIn is where business decision makers spend their time in their business role. Considering the promo business is a B2B and account based, distributors tend to underutilize their LinkedIn company pages, if they have one at...
Rebuilding Your Business? Consider Networking
I've talked with many established distributors who've been hit really hard by the pandemic. Especially for those who did well before, this can be disheartening to say the least. If that's you, and you're facing having to start over, I believe networking can be very...
10 Marketing Misconceptions Keeping You From Growing Your Promo Business
As the internet has reached a state of maturity, it is necessary for distributors to have an online presence to be in the game. In fact, it’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way,...
The Real ROI of Social Media For Distributors
Many distributors tend to question the value of social media, thinking it’s too much effort for too little to no return. ROI seems to be the default, catch-all question distributors have when it comes to social media looking to measure the results in a straight-line...
6 Ways To Boost SEO in Your E-Commerce Website
In today’s digital world everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically...
How To Create A Value Proposition For Your Distributor Business
This article has been updated since first published in 2017 A value proposition is not a slogan, a tagline, an elevator pitch, or a positioning statement. While those might be part of your brand message, your value proposition is much more than that. Simply put, the...
5 Ways to Step Up Your Distributor Social Media Marketing
With people spending so much time on social media, your social business pages could become your best marketing channels in the post-pandemic world. This is not as hard to achieve as you might think. By being intentional with your approach and committing a couple of...
Highlights of Skucon 2021
January is a traditionally intensive month of learning, networking, and inspiration in the promo world. This year is no different except for the virtual setting. As usual, the first event of the year is skucon, an industry conference hosted by Commosnku. I was...
Workshop: Ensure Success in 2021 With A Simple Action Plan
What are your 2021 business goals? Have you mapped out your business, financial and marketing plans to achieve them? Have you determined... What is your revenue target? How much is that monthly? What type of clients will be the most profitable? What do you need your...
Three Drivers of Change In The Promotional Products Business
The digital transformation has reshaped every industry and every aspect of our everyday lives. While it has been a gradual process over the years, the pandemic accelerated technology adoption, changing the way nearly every industry operates almost overnight, so they...
Who’s Buying Promotional Products Right Now?
Sales are down but right at this very moment, there are plenty of people looking to buy promotional products. Where are they? They are searching on Google. If your company is not on Google, chances are potential clients will never find you. If you want to be seen by...
Action Marketing Named One Of The Top eCommerce and Shopify Web Developers Of 2020
The year 2020 is full of surprises and we are proud and honored to announce that Action Marketing Co. has been named one of the top eCommerce Development Companies as well as top Shopify Developers in 2020 by DesignRush. We specialize in premium marketing services...
How to Create Content That Drives Sales in Your Distributor Business
CLICK HERE TO REGISTER NOW Have you ever heard the phrase, “content is king”? It's true. Content is at the core of successful marketing. But not just any content. The wrong one will add to the noise. The right kind connects with the right audience and provides value...