by Gloria Lafont | Jul 3, 2026 | Prospecting
Most distributors rely on referrals and word of mouth to bring in new clients, sometimes supplementing that with outreach like cold email or cold calling. These efforts work, no question, but often times, distributors don’t have much of a sales system, so...
by actionagency | Feb 4, 2026 | Strategy
Making sense of SEO, GEO, AEO, and what actually works for promo distributors to generate business in today’s market landscape. Executive Summary The way people find products and services has fundamentally changed. Today’s buyers don’t just search...
by Gloria Lafont | Nov 21, 2025 | Prospecting
A side-by-side comparison of the most popular CRM and Marketing systems for promotional products distributors. “What’s the best CRM?” is a frequent question in the promotional products distributor community. With so many options, including industry-specific software...
by Gloria Lafont | Aug 10, 2025 | Strategy
Chances are you already have a database of prospects and clients, dormant and active, with budgets for Q4’s marketing events, HR programs, and business gifts. Be prepared to leverage that potential with effective systems and a strategic plan. In this webinar,...
by Gloria Lafont | Oct 4, 2024 | Free Resources
If you have trouble staying consistent on social media, coming up with ideas for blog posts and newsletters, or have great ideas that never come to life, this video is for you. In this video, I’ll walk you through the system we use in our business, step by step....
by actionagency | Feb 5, 2024 | Google Compliance
Google and Yahoo have partnered in an effort to combat spam, scamming and and phishing attacks, creating a new set of guidelines to be followed to ensure emails to be delivered to email inboxes. While these best practices have been around for years, they are now...
by Gloria Lafont | Dec 30, 2023 | Strategy
Where do you get your leads? If you are like most distributors, your leads come mostly from networking and referrals. While those channels are important, if you have ambitious revenue goals for the year, these sources are unlikely to produce enough qualified leads to...
by Gloria Lafont | Oct 15, 2023 | Google Compliance, Trends
As a business owner, you must be aware of The Americans with Disabilities Act (ADA), which requires that places of business are accessible to people with disabilities, and when it comes to websites, content should be accessible to the blind, deaf, and those who must...
by actionagency | Apr 28, 2023 | Google Compliance
Your old Google Analytics (UA) account will stop collecting data on July 1st. You will still have access to your data for a period of 2 years, as of the latest information provided by Google, after that, your account will be gone. If you’ve logged into your...
by Gloria Lafont | Jan 27, 2023 | Trends
As a content-focused digital marketing agency, we’re always interested in tools that can help us produce better work more efficiently. So when ChatGPT came out last November, we started experimenting with the app right away. AI writing tools have been around for...
