by Hernan Moya | Jan 27, 2023 | Trends
As a content-focused digital marketing agency, we’re always interested in tools that can help us produce better work more efficiently. So when ChatGPT came out last November, we started experimenting with the app right away. AI writing tools have been around for...
by Gloria Lafont | Dec 7, 2022 | Strategy
There are only a few weeks left in 2022 This time of the year, with the holidays upon us, many of us take a close look at what we set to accomplish back at the beginning of the year, and whether or not we reached our revenue goals. And sometimes we don’t like what we...
by Gloria Lafont | Nov 5, 2022 | Prospecting
Being in the B2B space, keeping up with technology and marketing trends is essential for distributors. For starters, most of their customers – if not all, have adopted these technologies and expect their providers to do the same. However, distributors are...
by Gloria Lafont | Oct 13, 2022 | SEO
In today’s world we have all become digital-first customers, whether we realize it or not. Having an online presence is critical for any business to succeed, or even remain in business. What Exactly Does it Mean To Have an Online Presence and Why You Need It...
by Gloria Lafont | Sep 19, 2022 | Strategy
In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a...
by Gloria Lafont | Sep 1, 2022 | Web Development
Getting people to your website is a challenge in and of itself, getting them to take action and convert to a prospect is a whole other story. Potential clients might come to your site from many sources. If you are investing on SEO, your biggest source will be Google...
by actionagency | Aug 12, 2022 | Strategy
In these days of low attention spans, a blog continues to be an effective way to add fresh content to a promo website. Done right, blog posts help you to get found, generate leads, and convert potential clients to the next stage of your sales funnel. For many...
by Gloria Lafont | Jul 5, 2022 | Strategy
Can you believe we’re half way through the year? It seems so long ago when we set our New Years goals and objectives and there’s still a long way to go before the end of the year, when most people take the time to think about those goals. A year is a long...
by Gloria Lafont | Jun 20, 2022 | Strategy
Sales are the lifeblood of a business. When distributors pose the question of how others get clients, others jump in to share their favorite sales tactics. The older veteran distributors typically recommend the old fashion way: knocking on doors. They swear by cold...
by actionagency | Jun 3, 2022 | Prospecting
The promotional products business is the perfect example of a relationship based business. Typically, clients can have a very long lifetime value, so developing rapport over time comes naturally. When you close on a new client, that can be a client for life. Most of...
