What Works In Digital Marketing
For The Promotional Products BusinessBranding l DIGITAL l SEO l Social Media l Content l Advertising
Preparing Your Promo Business For The New Landscape
The Promo Industry Has Been Undergoing a Transformation Process That's Being Propelled By The Pandemic. Time To Get Your Business Ready. As we're getting ready to go back to work, it's hard to picture what it will be like once things open up again. But it is safe to...
How to Navigate Your Promo Business Through the Coronavirus Crisis
How to Create a Business Continuity Plan For Your Promo Business We are in an unprecedented time with the Coronavirus (COVID-19) pandemic affecting each and every one of our lives and our businesses, all across the nation.Many distributors are afraid of the impact...
Is Your Blog Not Getting You Sales?
Blogging as part of a content strategy has proven to be one of the most effective digital marketing methods. Done right, it helps to get found, generate leads, and convert potential clients to the next stage of your sales funnel. However, plenty of distributor blogs...
The Pros and Cons of Specializing in The Promo Business
Do you specialize in a particular market? This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up. This is also a question I ask our distributor clients when we first start working together....
Three Ways To Up Your Social Media Game This Summer
In today’s connected world, everything happens on social media. Your clients are educated and savvy. They like to do their own research and check out providers on their own time, in order to make informed buying decisions. All online. You MUST be in right in the middle of all that. Here is a plan to get it done this summer.
How To Improve Your SEO Rankings: The Basics
Search Engine Optimization is a common concern among promo distributors for good reason. Google search has become a major part of the buying process. Being found when potential clients are searching online is critical to sustained business growth. But SEO remains...
GDPR Compliance And Your promo Site: What You Need To Know
I'm sure you have heard about the new GDPR (General Data Protection Regulation) coming into play May 25th, 2018. These regulations are not necessarily new, but they have been enhanced to have a wider scope and more substantial fines. In a nutshell, the point is to...
HTTPS, SSL Certificates, And Your Promo Website. What You Need To Know
If you have not implemented encryption on your website yet, the time is now. You can’t afford to snooze on this one. Learn all the facts so you choose the right option for your business. You must evaluate your options, and if you are not sure, ask an unbias expert, not a provider who’s out to sell you their solution.
Social Media and Your Promo eCommerce
E-commerce in the promotional products world is no longer only for the big industry outlets. At the very least, offering this functionality to your clients can be a determining factor for client retention and acquisition. If you have taken your business in this...
8 Ways To Boost Blog Traffic Promoting Your Posts on Facebook
Content production takes a great deal of time and effort, and you want it to reach as many of your potential clients as possible. Promoting your content on social media is a critical part of an effective digital marketing strategy, including on Facebook, even in the...
5 Ways to Step Up Your Social Media Marketing
With people spending so much time on social media, your social business pages could become your best marketing channels in 2018. This is not as hard to achieve as you might think. By being intentional with your approach and committing a couple of hours a week to...
Social Media As a Customer Support Channel For Your Promo Business
People turning to social media to connect with brands is becoming the norm. Since the promotional products industry is not excluded from this reality, it makes sense to be prepared to address customer service issues on your social media pages. When someone asks a...
Create a Marketing Plan Webinar For Your Distributor Business
This marketing planning webinar will help you get clarity about how to market your promotional products business, the right activities to focus on, and how to create a marketing calendar so you can market your business effectively without the overwhelm, or wasting time and money in trial and error.
Four Lessons From The Hurricane
Hurricane Irma has left the state of Florida in recovery mode. The record breaking size of the storm and initial predictions had us all on edge. But we are all very grateful that damage, for the most part is repairable. It has been a tough week, to say the least....
Gloria Lafont at Delivering Marketing Joy
As a big fan of Kirby Hasseman and his contribution to the promotional products industry, it is a great honor to be his guest on Delivering Marketing Joy, his weekly video show in PromoCorner Kirby was recently named the NUMBER ONE on The 2017 Online18 Most...
20 Email Marketing Stats You Should Know
Email continues to be a highly effective marketing tool in the B2B space. However, some marketers say that the rise of the use of text shows that people don't open their emails. No question text is taking over as a means of communication, and it's becoming very...