Distributor Marketing Insights
Our goal is to bring you helpful information about digital marketing that’s specific to your distributor business.
It all comes from first-hand experience in working with distributors in everything from SEO, brand development, e-commerce, and digital transformation.
What works in digital marketing for the promo industry
The content on our blog comes from our lessons learned in working with distributor clients.
No theory, personal opinions, nor generalities.
Help yourself!
Recent Posts
How a Google Business Profile Can Help Your Promo Business SEO
Editor's note: Shortly after this video was published, Google changed the name of their Goole My Business page to Google Business Profile. Not much else changed and the information shared here is still valid. ------ Google My Business is one of the most underutilized...
How To Increase Conversions In Your Existing Distributor Website
Getting people to your website is a challenge in and of itself, getting them to take action and convert to a prospect is a whole other story. Potential clients might come to your site from many sources. If you are investing on SEO, your biggest source will be Google...
How To Conduct a Mid-Year Review of Your Business – And Why You Need One
The first week of August we dedicate a few hours, here at ACTION, to do a 6 month business review. The purpose is to take a close look at our business, where we are and what we need to do to hit our revenue goals for the year. I must admit, this is not necessarily fun...
Opportunities in The Current Market Despite Uncertainty
To say the current market situation is unstable is an understatement. Businesses started opening and planning their events, corporations want employees back to the office, every business seems to be understaffed, vaccination controversy, serious supply chain issues,...
LinkedIn Company Pages: Why Your Promo Business Needs One
Out of all the social media platforms, LinkedIn is where business decision makers spend their time in their business role. Considering the promo business is a B2B and account based, distributors tend to underutilize their LinkedIn company pages, if they have one at...
Rebuilding Your Business? Consider Networking
I've talked with many established distributors who've been hit really hard by the pandemic. Especially for those who did well before, this can be disheartening to say the least. If that's you, and you're facing having to start over, I believe networking can be very...
10 Marketing Misconceptions Keeping You From Growing Your Promo Business
As the internet has reached a state of maturity, it is necessary for distributors to have an online presence to be in the game. In fact, it’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way,...
The Real ROI of Social Media For Distributors
Many distributors tend to question the value of social media, thinking it’s too much effort for too little to no return. ROI seems to be the default, catch-all question distributors have when it comes to social media looking to measure the results in a straight-line...
6 Ways To Boost SEO in Your E-Commerce Website
In today’s digital world everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically...
How To Create A Value Proposition For Your Distributor Business
This article has been updated since first published in 2017 A value proposition is not a slogan, a tagline, an elevator pitch, or a positioning statement. While those might be part of your brand message, your value proposition is much more than that. Simply put, the...