How To Create A Value Proposition For Your Distributor Business
This article has been updated since first published in 2017 A value proposition is not a slogan, a tagline, an elevator pitch, or a positioning statement. While those might be part of your brand message, your value proposition is much more than that. Simply put, the...
Marketing Lessons From a Day at The Beach
I’ve always been fascinated by airplane banners. There is no way you can miss them unless you are asleep. Living in South Florida it’s not unusual to see these banners airplanes flying along the shoreline. Especially during holidays such as this past Memorial Day...
The 8 Biggest Graphic Design Trends For 2019
Graphic design is an intrinsic part of branding, and it’s in continuous motion. As a branding expert, your clients expect you to be at the forefront of design trends and how they influence the promo industry. It will help you make better recommendations to your...
Millennials and Brand Loyalty – What You Need To Know
Millennials are coming of age, and they are all over the workplace. Interesting facts that can help you earn their business and loyalty as clients and employees.
