How To Create Content That Generates Sales in Your Promo Business

How To Create Content That Generates Sales in Your Promo Business

Content marketing has become somewhat of a buzzword. In an effort to jump on board, many distributors are publishing content but not seeing the results they were hoping for. Good content speaks to your target audience about things they want to know as it relates to the products and services that you provide. It communicates your knowledge and expertise. It has educational value and it’s not a sales pitch.