20 Email Marketing Stats You Should Know

20 Email Marketing Stats You Should Know

Email continues to be a highly effective marketing tool in the B2B space. However, some marketers say that the rise of the use of text shows that people don’t open their emails. No question text is taking over as a means of communication, and it’s becoming...
What is a Landing Page and When You Need Them

What is a Landing Page and When You Need Them

Technically, a landing page is any page on your website a visitor “lands” to enter your website. However, for marketing purposes, a landing page is one where traffic is sent specifically to prompt a single action. It’s a page where visitors arrive...

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