Getting people to your website is a challenge in and of itself, getting them to take action and convert to a prospect is a whole other story. Potential clients might come to your site from many sources. If you are investing on SEO, your biggest source will be Google...
Technically, a landing page is any page on your website a visitor "lands" to enter your website. However, for marketing purposes, a landing page is one where traffic is sent specifically to prompt a single action. It's a page where visitors arrive after clicking on an...