The promotional products business is the perfect example of a relationship based business. Typically, clients can have a very long lifetime value, so developing rapport over time comes naturally. When you close on a new client, that can be a client for life. Most of...
Promotional products distributors are faced with brutal competition; especially from big companies that sell online, who sometimes have such low prices that make it impossible for them to even come close. Besides the price-driven online companies, there are many...
I've talked with many established distributors who've been hit really hard by the pandemic. Especially for those who did well before, this can be disheartening to say the least. If that's you, and you're facing having to start over, I believe networking can be very...
Many distributors tend to question the value of social media, thinking it’s too much effort for too little to no return. ROI seems to be the default, catch-all question distributors have when it comes to social media looking to measure the results in a straight-line...
Getting a steady flow of new clients is vital if your goal is to grow your business. This is easier to achieve if you have a systematic prospecting method that not only gives you a repeatable process, but also allows you to easily train others when you’re ready to delegate while having control of your pipeline.
Do you specialize in a particular market? This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up. This is also a question I ask our distributor clients when we first start working together....