Editor's note: Shortly after this video was published, Google changed the name of their Goole My Business page to Google Business Profile. Not much else changed and the information shared here is still valid. ------ Google My Business is one of the most underutilized...
As the internet has reached a state of maturity, it is necessary for distributors to have an online presence to be in the game. In fact, it’s a provable fact that companies that invest in developing their brand’s online presence in a structured, consistent way,...
In today’s digital world everyone is turning to Google to find what they want, including promotional products buyers. Ideally, you want to show up on the first page of results for the right search terms. SEO is a long-term game. Even though you can’t drastically...
Sales are down but right at this very moment, there are plenty of people looking to buy promotional products. Where are they? They are searching on Google. If your company is not on Google, chances are potential clients will never find you. If you want to be seen by...
Most promotional products distributors are aware that showing up on search results is important to the long term growth and sustainability of their business. However, few give it proper attention, if any at all, or, they search for solutions but they end up...
Search Engine Optimization is a common concern among promo distributors for good reason. Google search has become a major part of the buying process. Being found when potential clients are searching online is critical to sustained business growth. But SEO remains...
If you have not implemented encryption on your website yet, the time is now. You can’t afford to snooze on this one. Learn all the facts so you choose the right option for your business. You must evaluate your options, and if you are not sure, ask an unbias expert, not a provider who’s out to sell you their solution.
Having your website show up on the first page of Google when an ideal client is searching, is the goal of any growing distributor business. When doing SEO work, many focus on content and backlinks, which are undeniably key factors. However, the technical aspect of SEO...
The majority of promotional products buyers begin their quest for a new provider by conducting an online search. If your company isn't appearing on the first page of Google's search results, you are losing sales. In this industry, when people are searching, more...
If you own a small promo business you are likely to have a whole lot to deal with in your day-to-day. Product research, verifying information for quotes, and ensuring on time delivery, can take up most of your day. Since you also have to keep those sales coming in at...