There are only a few weeks left in 2022 This time of the year, with the holidays upon us, many of us take a close look at what we set to accomplish back at the beginning of the year, and whether or not we reached our revenue goals. And sometimes we don’t like what we...
In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a...
In these days of low attention spans, a blog continues to be an effective way to add fresh content to a promo website. Done right, blog posts help you to get found, generate leads, and convert potential clients to the next stage of your sales funnel. For many...
Can you believe we're half way through the year? It seems so long ago when we set our New Years goals and objectives and there's still a long way to go before the end of the year, when most people take the time to think about those goals. A year is a long time. The...
https://www.youtube.com/watch?v=RobkeeYsG1A&t=15s Sales are the lifeblood of a business. When distributors pose the question of how others get clients, others jump in to share their favorite sales tactics. The older veteran distributors typically recommend...
Most distributors do very little marketing, if any at all. That said, they know they should but marketing has gotten very complicated and with so many channels, gurus, and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on...
As a business owner, you wear many hats. Even though getting business in the door is the most important one, it is likely order fulfillment related work is the task that takes most of your time. The problem is, without a reliable way to bring business in regularly,...
The digital transformation has reshaped every industry and every aspect of our everyday lives. While it has been a gradual process over the years, the pandemic accelerated technology adoption, changing the way nearly every industry operates almost overnight, so they...
The Promo Industry Has Been Undergoing a Transformation Process That's Being Propelled By The Pandemic. Time To Get Your Business Ready. As we're getting ready to go back to work, it's hard to picture what it will be like once things open up again. But it is safe to...
Do you specialize in a particular market? This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up. This is also a question I ask our distributor clients when we first start working together....