Can you believe we're half way through the year? It seems so long ago when we set our New Years goals and objectives and there's still a long way to go before the end of the year, when most people take the time to think about those goals. A year is a long time. The...
https://www.youtube.com/watch?v=RobkeeYsG1A&t=15s Sales are the lifeblood of a business. When distributors pose the question of how others get clients, others jump in to share their favorite sales tactics. The older veteran distributors typically recommend the old...
In the last year, I've talked with dozens of distributors whose businesses went flat after COVID. They were hoping we could help them, but with little money coming in, they just couldn't afford to hire us. In taking a closer look, there are a few things these...
Most distributors do very little marketing, if any at all. That said, they know they should but marketing has gotten very complicated and with so many channels, gurus, and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on...
The year is coming to an end and to say it has been challenging is an understatement. But here we are, and that’s a positive, in and of itself. One thing we can be sure of in the coming year is, changes will continue. Which can be concerning and even scary. With that...
As a business owner, you wear many hats. Even though getting business in the door is the most important one, it is likely order fulfillment related work is the task that takes most of your time. The problem is, without a reliable way to bring business in regularly,...
The digital transformation has reshaped every industry and every aspect of our everyday lives. While it has been a gradual process over the years, the pandemic accelerated technology adoption, changing the way nearly every industry operates almost overnight, so they...
Business activity is coming back as most regions have started to reopen. We see an increase in website traffic for our distributor clients and orders have started to come in for products other than PPE products. But we’re far from "a new normal". The pandemic is not...
The Promo Industry Has Been Undergoing a Transformation Process That's Being Propelled By The Pandemic. Time To Get Your Business Ready. As we're getting ready to go back to work, it's hard to picture what it will be like once things open up again. But it is safe to...
Do you specialize in a particular market? This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up. This is also a question I ask our distributor clients when we first start working together....