Three Drivers of Change In The Promotional Products Business
The digital transformation has reshaped every industry and every aspect of our everyday lives. While it has been a gradual process over the years, the pandemic accelerated technology adoption, changing the way nearly every industry operates almost overnight, so they...
The New Business Normal
Business activity is coming back as most regions have started to reopen. We see an increase in website traffic for our distributor clients and orders have started to come in for products other than PPE products. But we’re far from “a new normal”. The...
Preparing Your Promo Business For The New Landscape
The Promo Industry Has Been Undergoing a Transformation Process That’s Being Propelled By The Pandemic. Time To Get Your Business Ready. As we’re getting ready to go back to work, it’s hard to picture what it will be like once things open up again....
The Pros and Cons of Specializing in The Promo Business
Do you specialize in a particular market? This is one question I asked at the Learning Labs I facilitated at PPAI Expo this past January. Only a few hands went up. This is also a question I ask our distributor clients when we first start working together....
Create a Marketing Plan Webinar For Your Distributor Business
This marketing planning webinar will help you get clarity about how to market your promotional products business, the right activities to focus on, and how to create a marketing calendar so you can market your business effectively without the overwhelm, or wasting time and money in trial and error.
