Strategy Articles

How to Conduct a Mid-Year Review of Your Business – And Why You Need One

Can you believe we're half way through the year? It seems so long ago when we set our New Years goals and objectives,...

Sales vs Marketing: How Do You Get Clients?

https://www.youtube.com/watch?v=RobkeeYsG1A&t=15s Sales are the lifeblood of a business. When distributors pose...

Grow Your Promo Business On a Shoestring Budget

In the last year, I've talked with dozens of distributors whose businesses went flat after COVID. They were hoping we...
Sales vs Marketing: How Do You Get Clients?

Sales vs Marketing: How Do You Get Clients?

https://www.youtube.com/watch?v=RobkeeYsG1A&t=15s Sales are the lifeblood of a business. When distributors pose the question of how others get clients, others jump in to share their favorite sales tactics. The older veteran distributors typically recommend the old...

How To Generate More Leads In The New Year

How To Generate More Leads In The New Year

The year is coming to an end and to say it has been challenging is an understatement. But here we are, and that’s a positive, in and of itself.  One thing we can be sure of in the coming year is, changes will continue. Which can be concerning and even scary. With that...

The New Business Normal

The New Business Normal

Business activity is coming back as most regions have started to reopen.  We see an increase in website traffic for our distributor clients and orders have started to come in for products other than PPE products. But we’re far from "a new normal". The pandemic is not...

Preparing Your Promo Business For The New Landscape

Preparing Your Promo Business For The New Landscape

The Promo Industry Has Been Undergoing a Transformation Process That's Being Propelled By The Pandemic. Time To Get Your Business Ready. As we're getting ready to go back to work, it's hard to picture what it will be like once things open up again. But it is safe to...