As a business owner, you want to leverage every tool available to you to maximize the ability to reach your target audience and get the word out about your business.

Social media is about human connection. It allows you to find anyone you want and connect with them. It allows you to stay in touch with prospects without being annoying, desperate or salesy. It allows you to be visible to your target audience, get noticed and get their attention. All you have to do is have a plan and be systematic.

Social media has leveled the playing field for small business owners, distributors included. It gives us an amazing opportunity to multiply interactions with the people that are most important for your business.  It might not be the same as having a coffee with someone face to face, but you can get to know them and they can get to know you.

Why would you be missing a tremendous opportunity to multiply for influence by using the digital tools available? 

If you’re looking to do more with social media in 2020 and you’re planning to go to PPAI Expo, I’ll be conducted Learning Labs on January 12th, I’ll be honored to teach you how to use these tools to spread the word about your business to your target audience, help you create a plan, and get you started.

Seating is very limited so if you’re interested, reserve your spot early.

For the last 4 years, we’ve been working almost exclusively with distributors as their marketing partners, and I’m bringing that experience to the PPAI Learning Labs to share it with you and help you get your own plan off the ground. I’ll be also providing you with our social media planner, which has taken many, many hours to develop. 

Here is the description of each Lab, you can find details and registration links on the PPAI Expo website, on the Education section, I’m including direct links to each.

Twitter: Connect With Clients’ Brands

With over 300 million active users, Twitter is a fast-paced microblogging site that offers many benefits for distributors to generate traffic, and connect and engage with current and potential clients.  Learn how to properly set up your profile, do’s and don’ts, best practices, the tools, and resources to find content and save time, plus an action plan in place to get you going.

More info and registration: https://expo.ppai.org/schedule/01-LL-01

Pinterest: Showcase Your Creativity And Drive Traffic

For its dedicated users, Pinterest is a place to research for their projects, save ideas, and shop. It’s a powerful tool for distributors to get traffic and exposure that must not be overlooked. You will learn how to set up your Pinterest business page, organizing your boards, best practices, and advertising on Pinterest. You will leave with and action plan in place to get you going.

More info and registration: https://expo.ppai.org/schedule/01-LL-03

Instagram: Expand Your Brand’s Reach

Instagram is the fastest growing social media platform and the most popular by far.  With over 500 million active daily users, it provides phenomenal opportunities to promote your distributor business. You will learn how to set up your business profile, how to create cohesive attractive posts, hashtags best practices, Instagram stories, and advertising on Instagram. You will leave with an action plan in place to get you going.

More info and registration:  https://expo.ppai.org/schedule/01-LL-05

Crafting Your Social Media Strategy

Social networks are powerful means of reaching and engaging potential clients, but it can be a huge waste of time if you don’t have a clear path to follow.  In this session, you will gain a better understanding of how to use social media to grow your business, which networks are right for you, and how to plan for success.  You’ll be working on your own strategy to build your brand foundation, and the action steps of your own tactical plan to develop awareness and interest in your brand, and increase your reach on an ongoing basis.

More info and registration:  https://expo.ppai.org/schedule/01-LL-07 

Wishing you a successful 2020!

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