Out of all the social media platforms, LinkedIn is where business decision makers spend their time in their business role. Considering the promo business is a B2B and account based, distributors tend to underutilize their LinkedIn company pages, if they have one at all.
From marketing and HR professionals, to Fortune 500 executives, to business owners, your target audience is on LinkedIn. While it’s important to develop your personal profile and build relationships on LinkedIn, Company Pages offer great benefits that must not be overlooked.
Here are a few of the reasons you need a company page and how to use it.
1) It increases your company online footprint
When someone searches your company online by name, your LinkedIn company page will appear on the search results. In case you’re wondering, company name searches happen more often than you might think. This is also beneficial for your SEO as it validates your business in the eyes of Google.
For us at Action, our LinkedIn company page appears listed on the 2nd result.
2) Integrates your employees with your company
Connecting your employees to your company page gives a face to your company and makes it human and accessible.
However, adding your employees to your company is not something you can do on your own. They have to add it themselves as their place of work under the Experience section of their personal profile. So make sure you invite them to do so.
3) Drive traffic to your website
Anytime you publish a blog post or a new page on your website and share it to your LinkedIn company page, people interested will click to continue reading and will be taken to your website. This not only gives you the opportunity to show them your offerings, but also signals to Google that your website provides value therefore helping your SEO.
4) Promote company events and collect leads
LinkedIn pages have recently added an events tab, where you can publish events such as webinars, interviews, product showcases, etc.
The best part is, the events feature allows for people to register with their emails which provides you as the host with a list of email addresses to follow up with.
5) Provides your employees with relevant content to share on their profiles
Sharing relevant content is the most effective activity on LinkedIn and it’s also the most challenging.
Providing your team with relevant content to share is providing them with valuable tools to be more effective in their sales jobs. It will help them start conversations with prospects, capture attention, and increase their sales. We’ve seen this with our clients, so we know it works.
Additionally, it will also help grow the following on your page.
6) Advertise your company
LinkedIn’s advertising is probably the most targeted way there is to advertise in the B2B space. Advertising can only be done from a company page. You can place ads to to promote your business and gain more visibility, a new service, an event, etc.
Ready To Maximize Your LinkedIn Company Page?
Creating a LinkedIn page is free of charge. But you want to have a strategy and a tactical plan of action to take advantage of this valuable tool. For starters, make sure you fill out all the information and add proper cover images. Then involve your team. Invite them to add the page to their profiles. Get their input as the content they’d like to see on your page.
And start posting!