Millennials and Brand Loyalty – What You Need To Know

by | Apr 10, 2017

There’s been a lot of talk about millennials and their behaviors, beliefs, and preferences. At this point, millennials are coming of age.  They are becoming the marketing professionals you’re dealing with, as well as your employees.

Growing up in the age of technology, there are major differences between how they approach problem-solving, as compared to their predecessors in previous generations – like me. It is no surprise that this group is the most active and engaged across social media platforms.  And as far as I can see from the millennials in my family, and clients, they use their mobile phones to solve pretty much everything in their day-to-day.

What else do we need to know, if we want to earn their business?  And also, to earn their loyalty as clients and employees? We found this interesting inphographic published by Adweek, based on a recent survey to multicultural millennials regarding their purchasing and social media habits. Among interesting findings, they take brand loyalty very seriously, and they tend to value quality over price.  So working to achieve their loyalty sounds like a good reason to make sure we understand them better. Besides the fact that we are surrounded by them…



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