When we need any kind of information the internet is the first place we go and we expect to find it within seconds. And we usually do.
We are all aware that marketing online is important. But how important is it for the promotional products business?
It’s always good to have some facts at hand and not just go by intuition or hunches. Plenty of data proves that in the promotional products business, in particular, the online component of marketing is hugely important in terms of growing your client base and sales.
There are 3 reasons why internet marketing is critical to the success of your promo business:
Buyers who are searching have an immediate need and are ready to buy
People are researching vendors, and when they contact a provider they have already done their due diligence and they are ready to buy.
Keyword research tools such as Google’s Keyword Planner show that there are tens of thousands of searches every month, in each of tens of thousands of different search terms related to promotional products.
That’s why, if you have high sales goals and need to add new clients to achieve those sales goals, it makes sense to invest in SEO and paid advertising. Showing up when people search is a surefire way to attract these ready to buy buyers.
People are Googling you and your business.
You might think that you don’t have to pay that much attention to your online presence if you are not looking for aggressive growth. You are relying on referrals and a more personal approach by meeting people at functions, cold calling and other one-on-one types of activities. Maybe because you don’t have the bandwidth and prefer to grow slowly, or just want to maintain the same level of sales.
The point is, when you meet someone new, or someone refers you, the first thing they are going to do is Google you. If what they find is a generic cookie cutter website, that says nothing about your personal approach to business, who you are, and what you bring to the table, you’ve lost your chance of making a great first impression.
You will be judged by your website and social media presence. Or lack thereof.
So google your name and business name and see what comes up and do what is necessary to show up the way that you want.
People spend a great deal of time on social media. You need to be there
People are checking in and out of social media all day long, and as they do they are discovering brands and following them. You don’t want to leave the field wide open to your competitors. You want your brand to be the one they discover, follow and build familiarity with.
Social media also allows you to build relationships with your existing clients and stay top of mind. As you follow them and they follow you, you’ll be engaging outside of the transactions. This is how relationships are built these days.
If you need help in getting a plan in place, let’s set a time to talk, click here to contact us.