Today’s Complex Marketplace Demands a Strategy
No Guesswork, Hoping, or Shots in The Dark.
The Plan To Move Your Business From Point A to Point B
If you were visiting a foreign country you wouldn’t rent a car and just start driving aimlessly. Well, you could, but you would likely spend to much time on the road and miss great places worth visiting. Worse yet, you could even end up in the wrong neighborhood. You would make much better use of your time if you first determined the places you want to visit and plan the best route to get there.
Same goes for marketing your business.
What Exactly is a Marketing Strategy? Why You Need One.
The terms tactic and strategy are often confused. A strategy is the master plan. Tactics are the actions to take to implement it.
Far too many people misuse the term strategy when they refer to tactics or use the terms interchangeably as if it were the same. They talk about website strategy, email strategy, Facebook strategy and so on. Except those are really marketing tactics that should derive from the strategy. The real issue is not so much that they are using the wrong term, but that they actually forget that there needs to be a strategy behind the tactics. Not surprisingly, marketing efforts tend to be random and disconnected from one another, which leads to poor results.
Strategy and tactics refer to two separate and distinct business functions. Essentially, the strategy involves planning a business next milestone, and tactics involve the actions to carry out the plan.
Strategy is the plan based on your business overarching goals and objectives, and the direction you want to take your business in. It requires an understanding of trends in your industry, your competitive position in the marketplace, as well your ideal client and their buying cycles.
Tactics are the different systems you will put in place to fulfill your plan. Advertising, email, web optimization and social media are all parts of your tactical plan. They work towards the same objective. For example, sending a monthly newsletter to your subscribers, adding signup forms to landing pages, and creating offers that require people to opt-in are tactics that together will contribute toward your objective of getting more leads.
Crafting a Marketing Strategy for Your Distributor Business
Today’s connected consumer likes to be in the driver’s seat and do their own research before contacting a new provider. Old marketing methods just don’t work anymore. There are more layers to get to decision makers than ever before.
Your marketing strategy is based on your business goals, your sales cycle, an in-depth understanding of your target audience, and how your brand is positioned in the marketplace.
We start by learning about your business objectives. Next, we take a close look at what you have in place, what you want, what you need, and your budget. Then, we create a 90 day Action Plan to bring your business up to speed, digitally speaking. It includes a full assessment, opportunities for quick wins and the execution plan.
Your Need a Plan
If you’re serious about growing your business you need to be strategic about every marketing dollar you spend.
Being intentional with your marketing will focus your efforts on the right day to day tactical activities, ensuring that they contribute to your monthly, quarterly and annual business goals.
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