People turning to social media to connect with brands is becoming the norm. Since the promotional products industry is not excluded from this reality, it makes sense to be prepared to address customer service issues on your social media pages.

When someone asks a question on a business social page they expect a quick answer, especially if the one asking is your client.  It makes business sense to embrace every connection opportunity to build relationships with your clients. It will increase the chances for a positive impact on sales and customer loyalty.

The point is that social media is not only a marketing and advertising platform.  It’s also the perfect place to interact with your clients and prospects, hence building your community and your brand’s image and reputation.

In the infographic below, Website Builder outlines the benefits and the importance of social media customer care.

The Rise of Social Media Customer Care

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