The Role of Social Media in Content Marketing

by | Mar 3, 2017

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Many distributors will admit to the fact that they “don’t do” social media. They don’t have time for it, have no inclination, nor see the point of it.  If social media is not your thing, and you are not willing to make the effort to embrace it, you are in deep trouble. Your chances of succeeding in business will diminish every year. If you, on the other hand, are determined to grow your business in this digital age, you must get over your social media aversion. It’s time to start exploring it and becoming acquainted with it, or hire someone to help you with it.

Promoting on social media is what’s working now because it’s where people are spending a ton of their time. Besides personal interactions with family and friends, people are sharing recommendations on vendors and service providers, networking, finding peers and like-minded individuals.  It’s where relationships are forming and being built.  Having a business presence will develop the know-like-and-trust factor. It’s like having a billboard on a high-traffic highway where people drive every day. But at a fraction of the cost.

Posting regularly on social media will help you build visibility, and posting your own content will drive traffic to your site. You already have a lot more material to post than you may think. Each page on your site and each blog post gives you many publishing opportunities when you slice and dice it into snippets. A good way to do this is to use a spreadsheet to organize your posts,  breaking them down into several snippets of content, which become the social media post you’ll be publishing at different times, always including the link to your blog to drive traffic to your website. This is one of our little secrets.

A Few Tips For Effective Content Promotion

  • Don’t post all of the snippets from the same blog article at the same time or consecutively (How spammy/boring would that be?). Instead, spread out each of the snippets throughout different days, weeks and even months.
  • Consider changing the graphic image when you post a new snippet to a previously posted article. By default, it will grab the image on your blog post, but you can change it on the social media platform.
  • Share the posts to business groups, both on Facebook and LinkedIn
  • Use paid advertising to extend the reach of your posts
  • Create snippets of the content of other pages of your website as well

If you start following this process, potential buyers will start to see your brand online regularly, as a source of useful information. By repetition, your business becomes known, human and relatable. You don’t need to be on every single platform. If all this is new to you, start with one, either LinkedIn or Facebook because these two are where your target audience is most active. Once you get a handle on these and start to see the benefits you can gradually add others. If you are a complete newbie here is information that will help you set up your Facebook business page.

If you would like to discuss how you can implement a content marketing strategy that gets you consistent leads on a regular basis, get in touch here. We are here to help you succeed!


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