Email continues to be a highly effective marketing tool in the B2B space. However, some marketers say that the rise of the use of text shows that people don’t open their emails. No question text is taking over as a means of communication, and it’s becoming very accessible with tools such as SMS, Wassap, and social media direct messaging features.

But facts are better than suppositions, especially when it comes to making decisions on where to invest your marketing time and dollars. We came across this informative infographic with some interesting stats.

We came across this informative infographic with some interesting stats.

				

					
					

									

										
										
https://www.linkedin.com/company/action-promotional-specialists/?viewAsMember=true
										
									
								

									

										
										
https://www.facebook.com/ActionMarketingCo/
										
									
								

									

										
										
Twitter
										
									
								
				
			
Courtesy of: Dubai Monsters

We conclude email must be part of the marketing mix.

How about you?